Dr. Bronner
Redesign
OpenSea Identity Redesign
Duration
Duration
Duration
10 weeks
10 weeks
10 weeks
Timeline
Timeline
Timeline
Mar '23 - May '23
Mar '23 - May '23
Mar '23 - May '23
The Dr. Bronner redesign was an initiative to provide an alternative design to the popular healthcare brand - Dr. Bronner, without outright changing the brand's original design.
The Dr. Bronner redesign was an initiative to provide an alternative design to the popular healthcare brand - Dr. Bronner, without outright changing the brand's original design.
Design Objectives
Design Objectives
Visual Identity
(content and packaging label redesign)
Packaging Design
(Popular product repackaging)
Other Media Design
(social media)
The Problem
The Problem
The Problem
The first time you come across any Dr. Bronner product, you probably are received by a design that is "different" at the very least. Alongside ingredients and how-to-use ingredients, you will also find moral and religious promotional material strewn across the product label, making it somewhat inapproachable for newer customers.
The first time you come across any Dr. Bronner product, you probably are received by a design that is "different" at the very least. Alongside ingredients and how-to-use ingredients, you will also find moral and religious promotional material strewn across the product label, making it somewhat inapproachable for newer customers.
Soapbox showcases their products using simple yet effective design, highlighting only their ingredients and ease of use
Soapbox showcases their products using simple yet effective design, highlighting only their ingredients and ease of use
Naples doesn't feature any flashy packaging and focuses more on showing off their au-natural products
Naples doesn't feature any flashy packaging and focuses more on showing off their au-natural products
Similar to Naples, B.A.R.E also lets their products do the talking, highlighting only their ingredient lists
Similar to Naples, B.A.R.E also lets their products do the talking, highlighting only their ingredient lists
Etee is somewhat similar to Soapbox's design method, but is interesting that it showcases with illustrations on how to use their product
Etee is somewhat similar to Soapbox's design method, but is interesting that it showcases with illustrations on how to use their product
Package Redesign
In order to tackle some of the "approachability" issues that Dr. Bronner presents in their packaging design, the first step was to find a design that would bring out a design style that would stand out like their competitors whilst holding true to their original design style.
In order to tackle some of the "approachability" issues that Dr. Bronner presents in their packaging design, the first step was to find a design that would bring out a design style that would stand out like their competitors whilst holding true to their original design style.
Visual Map
Visual Map
ORGANIC
ORGANIC
PACKAGING DESIGN CHALLENGE
PACKAGING DESIGN CHALLENGE
PACKAGING DESIGN CHALLENGE
ORIGINAL STORY
ORIGINAL STORY
ORIGINAL STORY
ORIGINAL STORY
ORIGINAL STORY
PSYCHEDELICS
PSYCHEDELICS
PSYCHEDELICS
LOW-EFFORT PACKAGING
LOW-EFFORT PACKAGING
LOW-EFFORT PACKAGING
LOW-EFFORT PACKAGING
ORGANIC
CHOCOLATES
CHOCOLATES
DR. BRONNERS
ORGANIC
ORGANIC
PACKAGING DESIGN CHALLENGE
PACKAGING DESIGN CHALLENGE
PACKAGING DESIGN CHALLENGE
ORIGINAL STORY
ORIGINAL STORY
ORIGINAL STORY
ORIGINAL STORY
ORIGINAL STORY
PSYCHEDELICS
PSYCHEDELICS
PSYCHEDELICS
LOW-EFFORT PACKAGING
LOW-EFFORT PACKAGING
LOW-EFFORT PACKAGING
LOW-EFFORT PACKAGING
ORGANIC
CHOCOLATES
CHOCOLATES
DR. BRONNERS
Logo Modification
Logo Modification
Logo Modification
Doesn't convey the full meaning of Dr. Bronner
Doesn't convey the full meaning of Dr. Bronner
Only 'ALL ONE!' conveyed with hands shaking around the world
Only 'ALL ONE!' conveyed with hands shaking around the world
Only 'ALL ONE!' conveyed with hands shaking around the world
Doesn't convey the full meaning of Dr. Bronner
Doesn't convey the full meaning of Dr. Bronner
Only 'ALL ONE!' conveyed with hands shaking around the world
Only 'ALL ONE!' conveyed with hands shaking around the world
Only 'ALL ONE!' conveyed with hands shaking around the world
Doesn't convey the full meaning of Dr. Bronner
Doesn't convey the full meaning of Dr. Bronner
Only 'ALL ONE!' conveyed with hands shaking around the world
Only 'ALL ONE!' conveyed with hands shaking around the world
Only 'ALL ONE!' conveyed with hands shaking around the world
Label Variations
Label Variations
Label Variations
Final Iterations
Final Iterations
Final Iterations
