OpenSea
Identity
Redesign
OpenSea Identity Redesign
Duration
12 weeks
Timeline
Jan 23' - Apr 23'
The OpenSea Identity System redesign was a project to redesign the existing identity of popular open NFT marketplace - OpenSea.
The OpenSea Identity System redesign was a project to redesign the existing identity of popular open NFT marketplace - OpenSea.
Design Objectives
Design Objectives
Visual Identity
(design system, logo and typeface design)
Interface Design
(wireframes and high-fidelity)
Other Media Design
(social media)
The Problem
The Problem
While the design of the brand wasn't particularly depreciating, the design system lacked any particular connection to the brand name, and presented itself as a more generic brand compared to other popular NFT marketplaces, even though it might be the most popular.
While the design of the brand wasn't particularly depreciating, the design system lacked any particular connection to the brand name, and presented itself as a more generic brand compared to other popular NFT marketplaces, even though it might be the most popular.
Competitive Analysis
Competitive Analysis
Blur has it's distinct monospace pixel stock market look
Blur has it's distinct monospace pixel stock market look
Even though Magic Eden has a generic look and feel like OpenSea, it's atleast recognizable from its logo
Even though Magic Eden has a generic look and feel like OpenSea, it's atleast recognizable from its logo
OKX offers a clean, albeit generic marketplace experience, but yet again its logo helps it stand out
OKX offers a clean, albeit generic marketplace experience, but yet again its logo helps it stand out
OpenSea, offered the generic marketplace look, but did not deliver in the logo design
OpenSea, offered the generic marketplace look, but did not deliver in the logo design
Logo Design
The first step to redesign was to understand what exactly made the brand name OpenSea, stand out. It was achieved using a identity visual map that stringed ideas together by word association and assimilation.
The first step to redesign was to understand what exactly made the brand name OpenSea, stand out. It was achieved using a identity visual map that stringed ideas together by word association and assimilation.
Visual Map
Visual Map
Initial logo designs and iterations
Initial logo designs and iterations
Initial logo designs and iterations
Logo Inspiration
Logo Inspiration
Ripple
Eye
Crest
Visual System
ARKHIP
ARKHIP
Futura Bold PT
Futura Bold PT
#F47D52
Saffron
Futura Heavy PT
Futura Heavy PT
Futura Medium PT
Futura Medium PT
#5C413F
#5C413F
Kabul
Kabul
Futura Book PT
#3E3E3E
#3E3E3E
Mine Shaft
Mine Shaft
Futura Light PT
#FFFFFF
White
Futura Light PT
#FFFFFF
White
Logo Showcase
Logo Showcase
Logotype
Website Design
Website Design
Social Media
Social Media
open.sea
open.sea
open.sea